About AfroBuy

Transforming agricultural commerce in Uganda through technology and community

Our Story

AfroBuy was founded with a simple mission: to create a fair and efficient marketplace for agricultural produce in Uganda. We recognized the challenges faced by farmers in accessing markets and the difficulties consumers experienced in finding quality produce at reasonable prices.

Our founders, having grown up in farming communities, witnessed firsthand the inefficiencies in the agricultural supply chain. Farmers often received unfair prices for their produce, while consumers paid premium prices due to multiple intermediaries.

AfroBuy was born out of the desire to eliminate these inefficiencies by connecting farmers directly with buyers through a digital platform. By leveraging technology, we've created a transparent marketplace that benefits both farmers and consumers.

Today, AfroBuy serves thousands of farmers and buyers across Uganda, facilitating the trade of fresh agricultural produce through our innovative platform.

Farmers in Uganda

Our Mission

To empower farmers and transform agricultural commerce in Uganda by creating a fair, transparent, and efficient marketplace that connects farmers directly with buyers, ensuring fair prices for farmers and quality produce for consumers.

We strive to eliminate inefficiencies in the agricultural supply chain, reduce food waste, and improve food security across Uganda through innovative technology solutions.

Our Vision

To become the leading agricultural e-commerce platform in East Africa, revolutionizing how agricultural produce is bought and sold across the region.

We envision a future where every farmer has access to fair markets, every consumer has access to quality produce, and where technology bridges the gap between rural farmers and urban consumers, creating prosperity for all stakeholders in the agricultural ecosystem.